PUBLIC RELATIONS

TALENT MANAGEMENT
 
DESIGN AND BRANDING

DIGITAL MEDIA MARKETING


ISSUE-DRIVEN COMMUNICATIONS









︎︎︎︎
Our intentional community-building work materializes on billboards, rooftops, social media timelines, in the District Attorney's Office, and executive boardrooms.
BACK 2 BLACK FEST 🏴

BACK 2 BLACK FEST was a celebration of Black art and Black musicians in the punk and hardcore scene. B2B was a proof of concept demonstrating the safe roots return, celebration and emergence of community around a [sub]culture that was extracted and commodified. B2B was about calling excluded POC to the front; respecting the space of Leimert Park, a Black neighborhood which has long resisted gentrification & invasion from outsiders, and whose residents deserve first access to a show happening in their own community; and reimbursing those who were robbed of their contributions to punk, rock, and noise itself. Featured acts included Ghoulavelii, Zulu, Soul Glo, BLVC SVND, and BoomSquad Family Entertainment. A portion of proceeds from the show went to Black Women for Wellness, an organization committed to the health & well-being of Black women and girls through health education, empowerment and advocacy.

STRATEGIC COMMUNICATIONS MESSAGING DESIGN AND BRANDING DIGITAL MEDIA INFLUENCER MANAGEMENT EARNED MEDIA EVENTS


K3 TENANT COUNCIL

The K3 Tenant Council is a LA Tenants Union-organized collective of tenants resisting violent displacement at the hands of corporate slumlords K3 Holdings LLC, which owns at least 40 rent-stabilized properties throughout Los Angeles. Through building tenant power and community bonds, the Council is now over a hundred people across dozens of properties, fending off the predatory practices of K3. Activations have included a large-scale demonstration at the corporate office of K3, as well as a takedown of K3’s sister company, Treedom.

COALITION BUILDING MESSAGING STRATEGIC COMMUNICATIONS DESIGN AND BRANDING EARNED MEDIA


OFF TOP SKATE SHOP

Skateboarding brings joy and hope to youth worldwide, but it can be an expensive hobby. The price of a new deck, trucks and wheels is often economically inaccessible for many kids. DISORIENT was proud to partner with Off Top Skate Shop on the OFF TOP DROP OFF — an in-shop donation bin for skaters to drop off skateboards, decks, shoes, and other gear to pass on to other skaters.

MESSAGING DESIGN AND BRANDING


ROOFTOP RUMBLE 🏚🥊

A historic apartment building in [neighborhood redacted] Los Angeles was sold to corporate slumlords K3 Holdings. K3 has been engaging in predatory intimidation tactics to force large numbers of residents and families to move out, so that they can renovate and upsell units from rent stabilization to the much higher market rate. Even under the city's current eviction “moratorium”, K3 is illegally pressuring and manipulating residents to move out by failing to make needed repairs; not fixing the elevator, despite disabled people living in the building; refusing to clean the building for months; not answering calls or emails; harassing and threatening tenants to self-evict; and forcing unfair, deceptive Cash 4 Keys offers on the most vulnerable residents to leave. In the face of displacement and before the apartment gets REAPed, DISORIENT reclaimed the building for a DIY show. The ROOFTOP RUMBLE was not simply about repurposing marginal spaces, but also about disrupting spaces in unlawful transition.

[LINK TO RECAP VIDEO]

EVENTS INFLUENCER MANAGEMENT COALITION BUILDING DESIGN AND BRANDING MESSAGING DIGITAL MEDIA STRATEGIC COMMUNICATIONS


MARKET (FORMERLY KNOWN AS CHINATOWN MARKET)

In a move demonstrating cultural sensitivity and responsibility, the streetwear brand formerly known as "Chinatown Market" rebranded to simply "Market". As AAPI community advocacy groups were beginning to organize and release critical statements on increasing anti-Asian hate crimes, DISORIENT designed a product concept that remixed a pair of signature basketball shorts from "Chinatown Market". This proof of concept was a piece of social commentary on the brand, and purposely borrowed from their values of bootlegging, DIY, stealing and appropriating.

MESSAGING DESIGN AND BRANDING